Contributed to fan engagement and brand experience initiatives for the Toronto Maple Leafs, supporting the development of custom merchandise and creative assets for the organization's Next Gen Game. Assisted in creating branded experiences that connected with younger audiences while celebrating the team's culture and community.

Developed and illustrated custom merchandise concepts for the Toronto Maple Leafs 

Next-Gen Game, creating original artwork and apparel graphics designed to enhance the event experience and strengthen fan engagement. The merchandise was produced and distributed as part of the game-day activation, helping bring the event's creative vision to life through collectible, fan-focused products.

Role: Illustrator & Brand Designer

Organization: Toronto Maple Leafs

Responsibilities: Merchandise Design, Illustration, Event Branding, Fan Engagement Creative, Apparel Graphics, Creative Concept Development, Brand Storytelling