Built the brand identity, logo system, and visual direction for HYPEXCHANGE, establishing the foundational look and feel across all touchpoints. Created and managed digital assets for social media campaigns, email marketing, and ecommerce platforms, ensuring cohesive and consistent brand storytelling across channels while supporting ongoing content and campaign execution.

Roles: Brand Designer & Visual Identity Designer
Company: HYPEXCHANGE
Responsibilities: Brand Identity Design, Logo Development, Visual Systems, Social Media Campaign Design, Email Marketing Assets, Ecommerce Creative, Digital Content Production